Dear TCM and BID Managers

The dine campaign will ensure you can run an effective, high quality campaign whilst being able to save dramatically on the costs of creating and implementing such a campaign from scratch. Take ownership of this national campaign within your locality and you will be able to:

SAVE budget on creative design, digital and production costs DRIVE spend and visitors to your town and city centres through your food retailers GENERATE greater PR coverage backed by a professional PR resource and framework CREATE more budget to focus on local advertising and outreach initiatives REDUCE your campaign administration time and INCREASE the quality of service to your retailers.  

Your Investment

• £1,000 commitment fee
• Endorsement and willingness to be ‘the local face’ of Dining Week
• Assistance in developing a City Centre target list

Return on Investment

• A full national campaign with strong local impact
• A bespoke ‘evening economy’ campaign for minimal investment
• A full resourced, outsourced campaign

Materials

• Fulfilment pack for each restaurant providing full and visible campaign branding
• Expansive online platform including full CRM functionality
• National branding and PR support 

All you have to do!

• Supply a detailed list of restaurants you would like to be approached for the campaign. (A template will be sent to you for completion)
• You will be asked to prime the restaurants before the recruitment phase starts on May 11th.
• It is possible that you may to give certain retailers a nudge over the line if our sales team struggle with particular restaurants.
• To be creative with the PR approach and market it as much as possible within your locality.
• Identify opportunities for PR stories within your areas.
• To supply a description of your city/town for the dine website. 

Participating managers will receive!

• Dine Creative: Brand Guidelines and Design Service for Advertising & Promotional activities
• Dine Website: Dedicated to restaurant listings, locations and offers (Consumer phase)
• Retailer Packages: Point of Sale and Premium web-page offers
• Campaign PR – Full PR support pack, press & media planning, strategy, schedules and additional PR upgrades